Google Ads Specialists for Small Businesses
We help you boost your online visibility, attract new customers, and maximize your return on investment with Google Ads campaigns focused on real, measurable results
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SEM
Paid Advertising on Google
SEM (Search Engine Marketing) allows you to display ads on search engines like Google right when potential customers are actively searching for what you offer. It’s a fast and effective way to appear at the top of search results and start getting customers from day one.
Search advertising gives you instant visibility, attracting qualified traffic that turns into more customers and sales. It’s ideal for businesses looking for fast results, with a controlled budget and fully measurable performance.
Google Ads: Your Perfect Growth Partner
Unlike other marketing strategies, paid advertising on Google delivers nearly instant results. From day one, your ads can start driving qualified traffic to your website and help you win new customers with Google Ads.
All campaigns are linked to conversion-optimized landing pages (CRO), meaning every visit is designed to trigger a specific action—whether that’s a purchase, form submission, or phone call. Because the goal isn’t just to get visitors, it’s to get customers and real results.
And the best part? Everything is trackable. You’ll know what’s working, how much each visit costs, and how many sales or leads your investment is generating. It’s a direct, effective strategy that works perfectly alongside SEO and other digital marketing channels.
Fast Results
With a Google Ads campaign, you can start receiving traffic on day one. Unlike SEO, which takes time, SEM places your site immediately among the top results
Precise Targeting
You can define exactly who sees your ads: age, location, interests, device type, and schedule. This results in more valuable clicks and higher conversion rates
Full Analytics & Optimization
Everything is measurable: clicks, conversions, costs, calls, forms… This allows you to make data-driven decisions and constantly improve campaign ROI
Total Budget Control
Google Ads allows you to set your budget based on your needs and scale it once you start seeing results. You only pay for real clicks, meaning every euro is spent on attracting potential customers
Location-Based Ads
Thanks to geotargeting, we can show your ads in specific cities, neighborhoods, or even pinpointed areas, maximizing effectiveness while minimizing waste.
400€ Welcome Bonus
When you launch your first campaign with us, Google offers a promotional bonus of up to 400€, perfect for starting to attract new clients without covering the full initial cost.
Google Ads: Your Perfect Growth Partner
Unlike other marketing strategies, paid advertising on Google delivers nearly instant results. From day one, your ads can start driving qualified traffic to your website and help you win new customers with Google Ads.
All campaigns are linked to conversion-optimized landing pages (CRO), meaning every visit is designed to trigger a specific action—whether that’s a purchase, form submission, or phone call. Because the goal isn’t just to get visitors, it’s to get customers and real results.
And the best part? Everything is trackable. You’ll know what’s working, how much each visit costs, and how many sales or leads your investment is generating. It’s a direct, effective strategy that works perfectly alongside SEO and other digital marketing channels.
Types of Google Ads Campaigns
SEM campaigns can help you boost sales, generate leads, or increase brand awareness. These are the campaign types we work with:
Search Campaigns
Ads that appear in Google search results when users search for terms related to your products or services
Goal
Capture users who are actively searching for specific products or services—often leading to higher conversion rates
Display Campaigns
Goal
Increase brand awareness and reach users while they browse the web, watch videos on YouTube, or use mobile apps
Video Campaigns
Ads shown before, during, or after videos on YouTube or across the Google Display Network. These include in-stream ads (played during videos) and discovery ads (shown next to related content)
Goal
Promote products, services, or content through engaging visuals that capture user attention
Shopping Campaigns
Ads that display your products with images, titles, prices, and store name directly in Google Shopping search results
Goal
Boost your eCommerce sales by showing products to users searching for specific items
Remarketing Campaigns
Ads shown to users who have already visited your website or interacted with your business. These can run on the Display Network, Search, or YouTube
Goal
Encourage interested users to complete a purchase or take a specific action they previously abandoned
P-Max Campaigns
Automated campaigns where Google uses AI to optimize ads across all platforms simultaneously
Goal
Reach all your marketing goals with a single campaign by maximizing conversions across Google Search, Display, YouTube, Gmail, and more
How We Manage Google Ads Campaigns
We handle everything: research, ad creation, ongoing optimization, and monthly reporting
Audit & Custom Strategy
We analyze your business, market, competitors, and goals. Based on this, we define a tailored SEM strategy, selecting the most profitable keywords, the ideal campaign types, and the ad copy that best connects with your target audience
Campaign Setup & Structure
We segment your ads properly, select the right locations and languages, set up ad extensions, and optimize everything from the start. Traffic is directed to a conversion-focused landing page tailored to your goal: leads, calls, or sales.
Continuous Monitoring & Optimization
We monitor campaign performance daily. We adjust bids, pause underperforming elements, boost top performers, refine ad copy, and expand keyword sets when new opportunities arise. Our goal is simple: deliver real results
Monthly Reports & Strategy Review
Each month, you’ll receive a clear report showing clicks, conversions, cost per result, trends, and next steps. We explain everything in plain terms so you know exactly how your investment is performing and what comes next
Frequently Asked Questions
Running ads can raise some uncertainty. That’s why in this section we clarify everything you need to know before starting a Google Ads campaign with us
Do I need SEM if I’m already doing SEO?
SEO and SEM are not mutually exclusive—they’re complementary. SEO improves your organic rankings over the medium and long term, while SEM (Google Ads) offers immediate visibility. Often, combining both strategies is the most effective way to increase traffic, attract leads, and grow faster.
Is there a minimum ad budget?
Yes. For your campaigns to be effective, we require a minimum ad spend of €300 per month (excluding our management fee).
Lower budgets often yield limited results and fail to unlock the full potential of Google Ads.
Is there any commitment or contract period?
No long-term contract is required, but we don’t run campaigns for less than 3 months, and we ask for 1 month’s notice for cancellations.
We also offer a 2-month grace period during which your current rates are frozen. If you decide to cancel, any discounts or special pricing will be lost, and reactivating the service later will be subject to the current rates.
Will I receive reports on my campaigns?
Yes. You’ll receive a monthly report highlighting key metrics: clicks, impressions, cost per conversion, return on investment, and more.
We also include plain-language explanations of what the numbers mean and what steps we’re taking to improve.
What metrics are used to measure campaign success?
We use several key performance indicators to measure the success of your Google Ads campaign:
- CTR (Click-Through Rate): Measures the percentage of users who clicked your ad after seeing it. A high CTR means your ad is relevant and engaging.
- Conversion Rate: Shows how many users completed a desired action (like a purchase or sign-up).
- CPA (Cost Per Acquisition): Reflects how much you pay to convert a lead into a customer.
- ROI (Return on Investment): Indicates the revenue earned relative to your ad spend, helping measure overall campaign profitability.
These KPIs help us track performance and make informed adjustments to maximize results.
Do I need a landing page to run Google Ads?
Not mandatory, but highly recommended. We always use optimized landing pages to increase conversions. They allow us to direct traffic to a focused page designed specifically to turn visitors into leads or customers.
What is remarketing or retargeting?
Remarketing (also known as retargeting) is a strategy that shows ads to users who previously visited your site but didn’t complete a desired action (like a purchase).
It’s a low-cost way to remind potential customers and bring them back to your site to complete the conversion.
Is it a good idea to combine Google Ads with social media ads?
Yes, combining Google Ads with social media advertising can be very effective. Google captures users actively searching for what you offer, while social platforms help increase brand awareness and reach new audiences.
This multi-platform strategy involves higher ad spend and management costs, so we recommend it for more advanced campaigns or larger businesses.
What if the ads don’t generate results?
If your ads aren’t performing as expected, we adjust the campaigns and optimize the landing page. We continuously test, refine targeting, improve copy, and adapt strategies to improve conversion rates.
Can I choose where my ads will be shown?
Yes. You can target specific locations, including cities, neighborhoods, or even precise zones.
We handle geographic targeting and other filters to ensure your ads reach your ideal audience, those most likely to buy your product or service, maximizing effectiveness and conversions.
Google Ads Campaigns with Conversion-Optimized Landing Pages
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